In recent years, phrases like “bridging gaps,” “meeting at the intersection,” and “blurring boundaries” have become standard jargon for tech companies attempting to navigate the art market. These low-effort PR expressions, now teetering between meme and cliche, reduced once avant-garde work of exploring new territories – whether through pure artistic vision or pushing the technology to its limit – to catchphrases. As a result, artists genuinely “working at the intersection” are often dismissed, particularly as their work demands time and consideration to fully appreciate its innovative impact.
This exhibition aims to reclaim the boldness and excitement of exploring the unknown, mixing, blending, and yes, blurring lines. It seeks to capture the complexity of media art and highlight the intricate ambition and vision of artists whose work exists within this evolving space of possibility, embracing an authentic exploration of what digital medium is—and what it could become.
It also resonates within a broader cultural context of fluid roles and identities within the art world. Blurring boundaries opens up new ethical questions—such as conflicts of interest and insider trading—at times implying wrongdoing. Yet, this shift also brings a positive side, fostering democratisation and openness to practices that defy traditional categories. The often elitist art world is invigorated with a mixture of genres and “low-bro” practices blurring the rigid line of “fine art.”
Blurred Lines at Load brings together artists who challenge the clear-cut separation of physical and digital realms, pioneering new ways to perceive virtuality and humanity’s place within this technology-shapen world, and those, who try to elevate the medium to wider acceptance. By experimenting with visual form, technology, and interaction, these artists are redefining our perception of art, nature, and history.
In this show, some artists use surrealism to question the confines of reality, creating works that challenge visual and cognitive perceptions, while others strive to achieve the same result with purely abstract works.
Meet the artists
Vince Fraser’s Afro-surrealist work reimagines the past within the present to craft bold, positive depictions of the African diaspora. His work often challenges stereotypes by presenting images of Black culture through a surreal lens, bringing forward narratives that celebrate diversity and empowerment.
Massimo Colonna‘s series “Paper Dreams” captures the fragile, fluid boundary between reality and dreams, inviting viewers to reflect on the fleeting nature of memory and experience and question what we think we control and what inevitably slips away from us.
Antoni Tudisco’s work explores the fusion of digital chaos with organic forms, highlighting the tension and harmony between nature and technology through hyperreal 3D rendering, vibrant colours and intense patterns.
A mixture of digital painting, traditional techniques, and artificial intelligence, Jenni Pasanen‘s work, often featuring elements of nature and human anatomy, explores the delicate interplay between human creativity and technological innovation.
Samuel Pietri investigates the limits of human visual perception, using generative systems to reveal how our senses shape reality. His abstract landscapes explore the edges of visual understanding, inviting viewers to confront the cognitive spaces where perception meets ambiguity and wonder.
David Ariew’s work delves into a godlike realm of unfolding geometric patterns, tranquil movement, and spiritual symbolism, all bathed in golden light. Using infinite mirror rooms and modern 3D rendering techniques, he crafts immersive, breathing spaces that transcend reality – the signature style he pioneered over the years.
Hsieh Chen Lin (DAMONXART) invites audiences to journey through the vast, boundless rhythms of the universe, capturing the interplay between movement and stillness within cosmic spaces. Shown from different perspectives, his abstract works evoke the infinite cycles of the universe, challenging our perception of space and time.
Traditionally for Load, many artists focus on nature.
Andréa Philippon captures its beauty and complexity, imagining a harmonious future where nature and human creations coexist, prompting reflections on sustainability and our role in ecosystem preservation. His 3D artworks blend digital proceduralism, photography, photogrammetry, and digital painting techniques. Janie Fitzgerald, a pioneer in 360º photography–her experience with the medium started in 1994–mirrors moments of stillness and connection through her changing and unfolding floral pieces, suggesting that the most joyful things are often intangible. Since 2021, she has integrated AI into her practice, developing a unique, evocative style.
KeJyun WU‘s recent work assumes that, after the ecological collapse, civilisation will transition into a virtual new world with “Artificial Nature.” The artist invites audiences to an immersive experience that plays with the boundaries of the real world and digital simulation, evoking reflection on our evolving relationship with nature in a technologically mediated era and a reevaluation of future possibilities of virtual reality.
Using innovations and techniques learned from photography, Anthony Samaniego’s work reinterprets familiar subjects within 3D visualisations, encapsulating real-world inanimate objects and turning them into flowing memoirs of the digital space. Inspired by impressionism and surrealism, Anthony reimagines the setting and scale of landscapes and explores the perception of ethereal beauty.
The closed preview will take place on 12 December at 19.00, RSVP.
About the Gallery
Located in Barcelona’s creative Poblenou district, the Load gallery is the latest arrival to the city art scene. Thanks to bespoke next-generation screens and an elaborate sound system, it brings digital art to life, showing the most ambitious artworks by internationally acclaimed artists and emerging talents critically engaged in reimagining digital medium. Load aims to redefine how media art and NFTs can be exhibited, distributed, and managed, as well as how they can be shown alongside physical art to create a coherent narrative.
Load was founded by Alex Simorrè — a creative technologist and tech entrepreneur, CEO and founder of Artbox, a company that has brought creative light, sound and LED solutions to the next level. With numerous bespoke projects under his belt, including the first and largest in France curved LED screen for virtual cinema production (42×6 meters, over 5m pixels), Alex brings over 19 years of deep experience and his precursor’s spirit to the art world through his latest initiative, the Load gallery.
Links: Gallery website | Instagram | X
Location: C/ de Llull, 134, Sant Martí, 08005 Barcelona, Spain
Opening Days: From 13 December 2024 till 11 January 2025, Thursday-Saturday
Opening Hours: 16.00-21.00
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