A distinct new perspective is emerging in Barcelona’s creative landscape. On June 26th, 2025 ÁTICO made its official debut during the International Filmmakers & Artists Gala—not just as another production studio, but as a manifesto. Founded by Tatiana Lash, ÁTICO is a collaborative visual storytelling space built on a simple but radical idea: creators should be treated like artists, not content machines.
“ÁTICO was born in a moment of silence,” Tatiana shares. “It was the first time in a long while I stopped running, stopped pushing myself, and asked a sincere question: what would I create if there was no briefing to answer?”
After more than a decade in international marketing, working with major beauty, tech, and app brands, Tatiana saw the same pattern repeating: polished visuals, big campaigns—but little space for true creative ownership. Visual artists—videographers, editors, stylists—were often invisible, under-credited, and easily replaceable.
“Even the most ambitious visual projects were still built around one thing: selling. And in that mechanism, artists become tools. Their names disappear. Their style gets watered down.”

ÁTICO is her response to that system—a studio built not just with collaborators, but for them. With revenue sharing, creative co-authorship, and a refusal to separate style from substance, the project positions itself as a new model for ethical, aesthetic creation.
“To me, ÁTICO is an act of visual justice. A way to restore dignity to the image, to form, and to the people who bring them to life.”
The studio’s approach draws from the metamodern cultural mindset—balancing irony with sincerity, and tradition with reinvention. But at its core, it’s about building space for real connection and meaningful process.
“Every creator has something unique to offer—not just technique, but sensitivity, a way of seeing. What we urgently need is to stop treating artists as functional tools and start seeing them as co-authors with intellectual ownership over what they build.”

Although ÁTICO is just getting started, the structure is already clear: each project begins with a deep curatorial match between artists and themes. It’s not about assigning roles—it’s about creating shared authorship and preserving individual voice. Everyone involved is credited. Everyone shares in the value.
“It’s not task distribution, it’s an ecosystem,” Tatiana says. “We’re building a format where collaboration is intentional, the economy is transparent, and the process is driven by mutual respect.”
Right now, ÁTICO is looking to connect with visual artists who align with this vision—videographers, editors, directors, colorists, photographers, designers—creators with a strong visual identity and a commitment to authenticity. Those interested can visit the website or complete the creator’s form.
As for what success looks like?
“I’m not chasing visibility,” Tatiana says. “I want coherence. If ÁTICO can help someone return to their voice—to their way of seeing and saying—then it’s already doing its job.”
In a city full of fast-paced campaigns and trend-driven production, ÁTICO offers something quieter and more enduring: a space where visual language grows, not in service of the algorithm, but in service of the artist.
📍 Learn more: atico.studio | @atico.visuals
📷 Main image by picsbymarion__
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